Born in Barcelona, she studied Telecommunications Engineering at the UPC. She has spent her entire career with the Telefónica Group, joining in 1994 as a radio network optimiser at Telefónica Móviles España, before quickly moving on to lead the mobile coverage roll-out project in Catalonia. In 2006, she was appointed Director of Operations for the Northern Region at Telefónica España, where she was responsible for the creation, provision and maintenance of Telefónica’s fixed and mobile networks in that region. In 2012, she was appointed Regional Director for the Southern Region, before taking up the post of Chief Executive Officer of Telefónica España in 2018.In April 2021, she was appointed CEO of Telefónica Tech Cyber Security & Cloud, where she has led the cybersecurity and cloud division of the Telefónica Group’s leading NextGen technology services provider. She subsequently took on the role of COO (Chief Operating Officer) for Spain and the Americas at Telefónica Tech and is currently the CRO (Chief Revenue Officer) of Telefónica Tech.